ADIDAS has unveiled another cool capsule collaboration for men with Tokyo-based brand Neighborhood.
Adidas Originals by Neighborhood is a new collection of footwear and ready-to-wear apparel for Fall/Winter 2014, mixing casual and contemporary styles and blending Neighborhood’s own aesthetic crafted under designer Shinsuke Takizawa with the spirit of Adidas.
The designer explained the 1980s hip-hop origins of his first Adidas obsession: “Sneakers became a fashion item. It was all quite shocking!”.
It was an unconsummated love affair until 2005, when Takizawa teamed up with Adidas for a new version of the Superstars shoe, which has led to a series of further collaborations.
“Creating a design that does not already exist was the original concept when we first worked together,” explains Shinsuke. “And still today, that same concept is at the core of our collaboration.”
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