Eccentric. Free spirited. KOOL. Three words that sum up the new up and coming line of
graphic the world.
Indiana native, Cornell “La’Flare” Bailey, spontaneously got the idea to try to expand his
creativity to the art of fashion. Already an artist in the likeness of poetry and music, he
saw this concept as a new way to express his thoughts and creative ideas. Cornell began
doing his homework on the fashion industry by visiting boutiques and seeking advice from
already up and running designers. From his extensive research he gained the knowledge
and drive needed to pursue his own line. Made up of an exceptional selection of graphic
tees, he calls his brand Chad Koolington; a brand for those individuals who don’t conform
to the social norm, or to what is “cool.” It is for those “whose interest goes unnoticed,”
and those who are “cool” simply by being themselves and not who others want them to
be. Unlike other fashions, his clothing line looks to target the individual rather than a
particular group of people. This ranges from the lovers, dreamers, creators and all those
in between. As the designer to those free spirited individuals, Cornell does not try to force
the style of the clothing into one category, but instead wishes for the wearers to make it into
a category of their own. The goal is to encourage the wearer to make the clothing, instead
of the clothing making them. The elements of individuality and freedom of expression is
what Chad Koolington represents and it is these elements that will lure people to wear the
clothing and embrace being different. He does wish to provide for those unique individuals
all over the world, however don’t expect to be able to just walk into any store and buy
items from the line or for a mass production to occur. To keep the uniqueness of the brand
and of the person wearing it, the line will be kept exclusive and sold only in selected shows
and online.
With costumers from Atlanta, Alabama, and all the way to Chicago, Cornell
continues to be shocked and amazed by the success and by all of the positive feedback
received since launching the line in May of 2010. As of now, Chad Koolington is solely
comprised of graphic tees depicting different personalities with assorted colors and designs,
but will expand to sweat shirts and polos this coming spring. To Cornell, Chad Koolington
tees are not a way to make money or gain fame, but ultimately to create and design
something in which individuals who are “different” can relate to and that can contribute to
their individualism. You can expect for Chad Koolington to continue to push boundaries
and remain constant in its goal to aspire those to be their own definition of KOOL.
graphic the world.
Indiana native, Cornell “La’Flare” Bailey, spontaneously got the idea to try to expand his
creativity to the art of fashion. Already an artist in the likeness of poetry and music, he
saw this concept as a new way to express his thoughts and creative ideas. Cornell began
doing his homework on the fashion industry by visiting boutiques and seeking advice from
already up and running designers. From his extensive research he gained the knowledge
and drive needed to pursue his own line. Made up of an exceptional selection of graphic
tees, he calls his brand Chad Koolington; a brand for those individuals who don’t conform
to the social norm, or to what is “cool.” It is for those “whose interest goes unnoticed,”
and those who are “cool” simply by being themselves and not who others want them to
be. Unlike other fashions, his clothing line looks to target the individual rather than a
particular group of people. This ranges from the lovers, dreamers, creators and all those
in between. As the designer to those free spirited individuals, Cornell does not try to force
the style of the clothing into one category, but instead wishes for the wearers to make it into
a category of their own. The goal is to encourage the wearer to make the clothing, instead
of the clothing making them. The elements of individuality and freedom of expression is
what Chad Koolington represents and it is these elements that will lure people to wear the
clothing and embrace being different. He does wish to provide for those unique individuals
all over the world, however don’t expect to be able to just walk into any store and buy
items from the line or for a mass production to occur. To keep the uniqueness of the brand
and of the person wearing it, the line will be kept exclusive and sold only in selected shows
and online.
With costumers from Atlanta, Alabama, and all the way to Chicago, Cornell
continues to be shocked and amazed by the success and by all of the positive feedback
received since launching the line in May of 2010. As of now, Chad Koolington is solely
comprised of graphic tees depicting different personalities with assorted colors and designs,
but will expand to sweat shirts and polos this coming spring. To Cornell, Chad Koolington
tees are not a way to make money or gain fame, but ultimately to create and design
something in which individuals who are “different” can relate to and that can contribute to
their individualism. You can expect for Chad Koolington to continue to push boundaries
and remain constant in its goal to aspire those to be their own definition of KOOL.
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