Cristiano Ronaldo is the new face of Jacob & Co.

[Durrand Robinson]

Cristiano Ronaldo is new the face of the very luxurious jewelry and watch brand Jacob & Co.

The Portuguese footballer has the ideal look to represent luxurious brands. And for once, he doesn’t have to show off his six-pack to highlight the product.

As Ronaldo explained, the collaboration made sense: “As a collector of the world’s finest watches, it’s obvious [to me] how much passion Jacob & Co. has for quality.”