Eddie Bauer announced The One Tree Initiative in conjunction with Brand Ambassador Ryan Reynolds to benefit American forests. For the past 20 years Eddie Bauer has helped plant more than 6.5 million trees. With the launch of The One Tree Initiative, Eddie Bauer promised its continued support of American Forests' mission to protect and restore threatened forest ecosystems around the world, one tree at a time.
In November 2015, Eddie Bauer announced Ryan Reynolds as its philanthropic ambassador with the planting of American Forests' 50 millionth tree in a drought-riddled and fire-damaged area of the San Bernardino Mountains. To recognize the 20th anniversary of its partnership with American Forests, the brand promised to plant 20,000 additional trees in the San Bernardino Mountains in 2016.
During Earth Week in April, Eddie Bauer will be matching customer donations under The One Tree Initiative,giving one tree for every dollar up to 75,000 trees. Starting today, customers can donate directly through the American Forests website and through a mobile Text-to-Give program, in which five trees can be planted for$5 simply by texting ONETREE to 80077.
About Eddie Bauer
Established in 1920 in Seattle, Eddie Bauer is a specialty retailer that sells sportswear, outerwear, footwear, gear and accessories for the active outdoor lifestyle. The Eddie Bauer brand is a nationally recognized brand that stands for high quality, innovation, style, and customer service. Eddie Bauer products are available at approximately 400 stores throughout the United States, Canada, Germany and Japan, through catalog sales, and online at www.eddiebauer.com.
photo credit : Eddie Bauer (PRNewsFoto/Eddie Bauer)
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