"Youthful, Elegant, Artistic, and retro fashion" serves as the mantra for the fashion forward line entitled YERAbrand which can also be interpreted as an acronym. I had the opportunity to get insight about the brands eclectic founder Kinsey London.
Describe the concept of YERAbrand?
A: YERAbrand serves as an acronym for what the brand represents: youthful, eclectic, retro, and artistic fashion for women. It is named after Yerusalem Gebregiorgis (nicknamed "Yera"), a close friend of mine, who passed away in 2012.
When did you realize that YERAbrand was more than just an idea?
A: The company Launched in 2011 in Atlanta but started receiving publicity and celebrity clients in 2013 after being featured during Brickell Fashion Week in Miami, Florida. Since 2013 the company has been progressively expanding not only in the United States, but also internationally.
What individualizes YERAbrand from other clothing lines in the same field?
A: YERAbrand takes pride in the fact that we specialize in custom pieces. We love designing our original collections but also love bringing to life ideas that customers come to us to have made.
Who are your target consumers?
A: Woman of all ages and backgrounds that love to make artistic fashion choices.
What is your 1 piece of fashion advice?
A: Be yourself.
Where can people keep up with the brand info/ shop?
A: Sold exclusively online via www.yerabrand.com, also Carried at The Pink Zebra boutique in Atlanta, GA.
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