"Play Nasty, Love Fierce" is the mantra of contemporary brand FierceLove. I had the opportunity to pick the brain of the brands founder Chyna Nesby.
Describe the concept of FierceLove?
A: Fierce Love is a brand that aims to show women how to embrace their sexy. We want them to love their curves. We have a full line of form-flattering garments designed to make every woman feel sexy. We just want to show them that there is a way to embody class without hiding what makes you femininely YOU.
When did you realize that FierceLove was more than just an idea?
A: I wanted to sew for a long time. I just never thought that I was skilled enough. I made a top and midi skirt for my birthday two years ago and I received so many compliments. That was my moment of validation. I sat down with my now partner and we just decided to quit our jobs and go full throttle.
What will separate FL from other brands?
A: Our garments are truly custom. We hand sew every single item. I don't knock the other "designers" that sell items from overseas, but that takes the passion out of it. We get to know our customers. Their insecurities and what features they want to accentuate. That extra effort really makes a difference.
Who are your target audience?
A: We have customers from 16 to 60. All races. All sizes. I guess our target audience is any woman that wants to really channel her inner diva and embody the word fierce.
How do you feel about the Atlanta fashion Scene?
A:I have mixed feelings about it. On one hand, we have a lot of genuine trend-setters. We break barriers that most people are afraid to. I love sitting down at L5P and watching people walk by. Our street style is on another level of dope. On the other hand, there are a lot of followers. They only wear certain things if they see a celebrity rocking it. But I guess you have those types everywhere.
What is your 1 piece of fashion advice?
A:Just do what makes you feel good. I mean genuinely happy. Don't worry so much about following trends. Whatever you wear, wear it with total confidence. Be fierce. That is what fashion is really about!
You can keep up to date with the brands latest endeavors by going on their site www.shopfiercelove.com & liking their facebook page https://www.facebook.com/
See below the various garments assembled which can also be purchased on their site:
Comments