H&M Loves Coachella Collection Campaign

Adwoa Aboah, Hailey Baldwin and Julia Cumming on set of the H&M x Coachella 2016 campaign

Adwoa Aboah and Hailey Baldwin

H&M enlisted Studio Bon to create a 360-degree campaign promoting the H&M Loves Coachella collection.

The campaign is present in H&M stores worldwide as in-store material and, in select locations, films shown on large-size screens.

Creative Direction Studio Bon
Photography Angelo Pennetta
Styling Ondine Azoulay
Hair Tamara McNaughton
Make up Adrien Pinault
Models Stella Maxwell, Aya Jones, Lucky Blue Smith

Photo Credit: fashiononrogue

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