Fashion brand H&M is launching a global garment collecting campaign, seekingto collect 1,000 tons of unwanted garment from more than 3.600 stores around the globe, taking place April 18th through 24th. The initiative is part of H&M’s goal to close the gap in fashion, recycling unwanted garments to create recycled textile fibers for new products.
To raise awareness M.I.A. wrote the song ‘Rewear it’ exclusively for H&M and the World Recycle Week campaign.
H&M has worked closely with choreographer Aaron Sillis to interpret M.I.A.’s music and lyrics into dance moves for the campaign’s video.
The result of this collaboration is a video featuring M.I.A. together with an eclectic cast of people from all over the world.
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