Kanye sent out a tweet yesterday announcing his new video saying:
“NEW SONG AND VISUAL FROM MY NEW ALBUM BEING PROJECTED TONIGHT ACROSS THE GLOBE ON 66 BUILDINGS, LOCATIONS @ KANYEWEST.COM."
And over at his website, he provided a map of all the places in every city that the song and visual would be projected. So in the U.S., Europe and Australia, Kanye debuted "New Slaves" for the world.
Why did he choose this way and no official Youtube release? Well, we picked out a few lyrics from his rap (that we're loving by the way) that may explain. Yeezy is on a f*ck the corporations tip. And he's doing things his way. This means that instead of being a "slave" to corporations like Youtube or advertisers or his label, he's showcasing his music where, when and how he wants to. And this time, he projected it on buildings....likely with no permits or anything. Gotta love the rawness.
Here's a few lyrics where he discusses new age racism and new age slavery. With seemingly complete opposite beliefs than his girlfriend, Kanye is speaking against people being slaves to businesses, corporations, publicity, societal pressures and their own minds:
"My mama was raised in the era when, clean water was only served to the fairer skin."
"Used to only be n*ggas, now everybody playing. Spending everything on Alexander Wang, new slaves."
"There's leaders, there's followers. I'd rather be a d*ck than a swallower."
"I move my family out the country so y'all can't see where I stay."
"They tryna to lock n*ggas up, The tryna to make new slaves, That's that private owned prison, get your piece today. They probably all in the Hamptons all bragging about what they made, f*ck you and your Hampton house, I f*cked your Hampton spouse."
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