The brand’s official press release states that Williams will co-own the brand, and his role will include overseeing the label’s collections, advertising and business strategy.
Pharrell stated:
G-Star is an independently-minded and forward-thinking company. I believe they will be the definitive jeans brand of the 21st century. I am looking forward to be part of that mission and to co-create G-Star’s future.
The move follows two years of collaborations between the two partners, which included the “RAW for the Oceans” project, a collection of clothing crafted from recycled ocean plastic.
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